The Social Feed

The Social Feed Podcast is created to help business owners and marketers discover what works when it comes to social media. Each week, we update you on what's new in the social media world, highlight an app that will make your life easier, & give insight on topics like Facebook organic reach, dealing with negative reviews, and much more.

LATEST EPISODE

The Social Feed

How to Show the Real ROI on Digital Marketing - Recorded Live from Hubbard Digital Academy (ep90)

Return-on-investment. You want to show it. Your clients want to see it. Your boss is asking you for it. How do you show what's working and what's not? In this panel, we meet with the marketing teams from the Minnesota Vikings, Mall of America, Anytime Fitness & Land O'Lakes to tell how they track results and how to best display/share them with your team.
00:48:45 6/18/2019

Past Episodes

It seems like a new article or story comes out every week about how the shopping mall is dying. While that may be true for some malls, Mall of America is a thriving shopping mall. They succeed by making the mall a destination and an experience with over 500 retailers, an amusement park, and 50 restaurants. The marketing team at Mall of America is 40 people taking advantage of social media and digital marketing as well as radio and TV advertising. In this episode we talk to Sara Johnson from Mall of America about what they do to build such a unique and special experience, what it takes to manage so many partners, and what happens when there is a PR crisis.
00:33:42 6/11/2019
Life is not all about work. We all have hobbies and passions outside of our 9-5. What happens when you want to take that side hustle to the next level and start marketing and promoting it? In this episode we sit down with several members of the Hubbard Interactive team about their projects outside of work and what they do to grow them.
00:54:14 6/4/2019
Social Media Week on NYC was huge with lots of big name speakers and sessions dedicated to all facets of social media. Jayna Wilcox from the Hubbard Interactive team attended and had a blast. She got to hear from Seth Godin, Hope Cowan - Director of Creative at Facebook, Nina Mishkin - Content Strategy Lead at Twitter, Raashi Rosenberger - Branding Marketer at Google, and so much more. We chatted with her about the experience and what she learned to find out what we should be focusing on with social media marketing in 2019.
00:38:58 5/21/2019
When teen sisters Isabel and Caroline Bercaw (ages 18 and 17) started making bath bombs in their basement a few years ago, little did they know their hobby would turn into a booming business. We sat down with them to talk about how they got started and what they've done to grow and succeed as entrepreneurs.
00:32:44 5/14/2019
A brand focused on empowering women to create, collaborate and cultivate a career, members of the team attended the Create & Cultivate conference in New York City in early May. The event featured panels with social media influencers, business founders, venture capitalists, plus a killer keynote from Martha Stewart. Rebecca, Missy and Tory packed up and headed to Brooklyn to network, gain insights and more importantly, inspiration from female entrepreneurs. In this episode they talk about their takeaways and some of the most fascinating parts of the trip.
00:41:08 5/8/2019
Part 2 of our conversation with Kenneth "Shark" Kinney. Part 1 was episode 83, so go back and listen to the first half and come back to this one. Keeping up with trends in digital marketing can be a full-time job because everything changes so quickly. Then implementing strategies and tactics for your business based on what's new is a whole different beast. Luckily there are people like Shark out there to help us stay on top of trends and look toward the future with our marketing. Kenneth "Shark" Kinney is creative marketer, podcaster, speaker, consultant and growth executive. In this episode we chat with Shark about where things like blockchain, AR, VR, email marketing and more are at right now and where they are going this year. Our conversation with Shark was full of great insight and things to chew on.
00:33:09 5/7/2019
Keeping up with trends in digital marketing can be a full-time job because everything changes so quickly. Then implementing strategies and tactics for your business based on what's new is a whole different beast. Luckily there are people like Shark out there to help us stay on top of trends and look toward the future with our marketing. Kenneth "Shark" Kinney is creative marketer, podcaster, speaker, consultant and growth executive. In this episode we chat with Shark about where things like Facebook, influencer marketing, video, and chat bots are at right now and where they are going this year. Our conversation with Shark was full of great insight and things to chew on, so this is part 1.
00:29:39 4/30/2019
Facebook had a certification course called Facebook Blueprint. It's for advertisers who need to know how to place ads in the best way for business pages on Facebook. Our team is in the process of studying and taking the test for all the ads we place on Facebook and Instagram. The test and the material is very useful for any advertiser, but the testing process is unique. In this episode we talk about the Facebook test protocol as well as the studying, practicing and ad placement we are doing to prepare for the certification to hopefully give you some more insight on Facebook ads for your business.
00:27:51 4/23/2019
Digital marketing is always changing as technology advances. A company that is on the front edge of those changes is Adcellerant. They manage hundreds of thousands of local campaigns for businesses across many platforms - from social media to mobile devices to display ads. In this episode we sit down with Brock and Chris from Adcellerant and find out what Adcellerant offers, how they got started, and what they think is the latest and greatest advertising opportunity for local businesses.
00:30:53 4/16/2019
MNBloggerBash started several years ago as a part of Hubbard Interactive with the idea to connect businesses to bloggers and influencers. We have hosted many events and the team behind those events decided it was time for a rebranding effort. Over the last 6 months they have built a new website, designed new logos and changed the whole color scheme, and even reframed the events themselves. In this episode we talk with a couple ladies from the MNBloggerBash team about the rebrand and what it will mean going forward.
00:26:50 4/9/2019

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