The Social Feed

The Social Feed Podcast is created to help business owners and marketers discover what works when it comes to social media. Each week, we update you on what's new in the social media world, highlight an app that will make your life easier, & give insight on topics like Facebook organic reach, dealing with negative reviews, and much more.


The Social Feed

Generation Z: Marketing to a New Consumer (ep73)

Generation Z is the newest generation to be named and were born between 1995 and 2015. They are currently between 3-23 years old, and there are nearly 74 million of them in the U.S. In this episode we went to the University of Minnesota to the Student Advertising Summit to talk with several members of Gen Z about their social media habits as well as how they view and interact with brands on social media.
00:27:34 2/19/2019

Past Episodes

Southwest of the Twin Cities in the small town of Red Wing, Minnesota lives Billy the Bun Man - a larger-than-life personality who thrives on Facebook promoting the local bakery, Hanisch Bakery. Bill Hanisch is the owner of the bakery and has built an audience of over 18,000 fans on Facebook with his social media alter ego, Billy the Bun Man. In this episode we talk to Bill about that persona. He talks about the work that it takes to run a successful bakery and keep up his Billy the Bun Man identity (for which he has a costume and everything), and how he has used social media to build business for his bakery as well as other businesses in Red Wing.
00:34:08 2/5/2019
Recently SKOR North in the Twin Cities went through a major rebrand - new name, new logo, new website, new social media channels, new platforms, new everything. It was a process that took months to plan and implement because they changed their whole business model. Before they were an AM sports talk radio station with it's toes in the digital marketing world, but now as SKOR North, they are a investing heavily in digital content distribution while still maintaining their AM radio presence, which has been around for almost 100 years. In this episode, we talk with Derek Wetmore and Seth Auger from SKOR North about the whole process of rebranding and what they are excited about going forward with a completely different brand mentality and focus.
00:34:20 1/29/2019
With Martin Luther King Jr. Day on Monday, there were a lot of social media posts from brands to celebrate the holiday. With any holiday, there are different brands that jump on the bandwagon for some exposure online. But is it necessary for brands to post on holidays? What about days like National Polka Dot Day or National Pie Day? In this episode we talk about the strategy behind posting (or not posting) on holidays. Our conversation eventually leads to how to handle negative reactions and PR headaches that stem from social media posts.
00:38:02 1/22/2019
Businesses come in all shapes and sizes. Some brands market themselves to a broad audience and have wide appeal while others have to find a select, small audience. Social media is a great tool for a business to reach a wide audience, but it has immense power to find niche audiences and target them with social post and ads. Even before Facebook and Instagram became paid ad platforms, they were powerful brand building and marketing tools. As with businesses, clothing comes in all shapes and sizes. The King brothers, Kenny & Danny of King Bros. Clothiers, have built their brand customizing clothing and fitting suits for each one of their clients. They used Instagram to build their brand, find an audience, and even find clients to fit with custom suits. In the niche of custom, bespoke suits, they have found success with hard work and the right partnerships. They have worked with a lot of clients - from athletes & celebrities to business people and people who simply wear suits to work everyday. In this episode we talk with Kenny & Danny King about taking the leap of faith to start a business, and how they have had to evaluate and change their business as digital marketing changes. We were able to find out what it's like working with Thor Björnsson - "The Mountain" from Game of Thrones, and the Timberwolves' Karl Anthony Towns. They talk about the role of passion and hard work in making their business a success as well as how they were able to educate people and elevate their brand in a relatively unknown industry.
00:42:09 1/15/2019
Standing out in a crowded market is hard. While there's no silver bullet that will fix your marketing and get you a win every time, using some unconventional tools and tactics can get you noticed. The Isaacson brothers are doing just that. They are realtors in a saturated market, but they are also carving out their own space by being open to new marketing methods. They are willing to sponsor events and be themselves - however weird that is - on social media in order to build a long-lasting relationship with buyers and sellers through an exciting and unconventional process. In this episode we talk with Tony and Sam Isaacson about starting their own real estate business in such a tight industry. They are honest about successes, struggles, and what it's really like working with your brother. There was a fair amount of teasing and joking, but they share some valuable insight into the entrepreneurial process and real estate world.
00:37:55 1/8/2019
As we start 2019, our producer, Pat, takes over hosting duties for an episode to talk about how Hubbard Interactive works and what we've learned in 9 years of business. Bernie Laur and Missy are the leaders for Hubbard Interactive, so Pat goes right to the top to find out what coming next for business marketing online in 2019 from an agency perspective. Missy and Bernie get a little nostalgic as they remember the early days with MySpace and before Facebook was a paid advertising platform. Bernie talks about leveraging his radio experience to push digital marketing forward and Missy gets excited about influencers and event activations. As we uncover a bit about what makes us tick, we hope you can learn from some of our experience and grab some useful tactics and ideas to try with your business marketing in 2019.
00:35:47 1/1/2019
In December, we podcasted from our biggest event of the year, Hubbard Digital Academy at Mall of America - a one day marketing event that includes sessions on Facebook advertising, videography, design, SEO, PPC and much more. We mixed things up a bit this time, and in this episode we spent a few minutes with a variety of marketers and business owners to talk about their biggest business hurdles for 2019 and what they can do to plan their marketing efforts to clear those hurdles.
00:44:39 12/25/2018
The cannabis industry faces unique challenges right now. Different strains are legal in some state but not others, and it's still not federally legal. Yet at the same time, there are cannabis products that you can buy at certain grocery stores in all states. Boveda humidity control packs have uses in the cannabis world, and also are used for cigars and wind instruments. In this episode, we talk with Devin Johnson from Boveda Inc. about the struggles and triumphs of marketing a product that can be used as an accessory in the strictly regulated cannabis industry.
00:40:12 12/18/2018
Getting your website found online can be a tough task. Between competitors and search engine algorithms, what's the best strategy for website content? In this episode we talk with Alex and Jason from Brandography about how to optimize your SEO efforts and keep your website relevant and up-to-date.
00:37:07 12/11/2018
In an industry that includes giant hotel chains and hyper-individual vacation rentals, how do you navigate the changing climate of the travel and hospitality arena? GrandStay Hospitality is a growing national chain of hotels that has a unique focus on local community features. In this episode we talk with the marketing team from GrandStay about their marketing strategies and tactics as they continue to learn and improve their hotel offerings while pushing forward in the digital space.
00:30:18 12/4/2018

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