Media Unplugged

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

LATEST EPISODE

How to Blow Up Podcasting

How to blow up podcasting. And...9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's new "Popular Film" category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.niemanlab.org/2018/08/podcastings-next-frontier-a-manifesto-for-growth-beyond-the-already-converted/http://www.niemanlab.org/2018/07/54-newsrooms-9-countries-and-9-core-ideas-heres-what-two-researchers-found-in-a-yearlong-quest-for-journalism-innovation/
00:53:52 8/12/2018

Past Episodes

Disney's mistakes are costing Star Wars. And...Get off your IHOB high horse! Plus, rants and raves about what's wrong with online reviews, the Onion's desperate attacks on Facebook as their traffic sinks, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://redef.com/original/star-wars-fatigue-is-a-myth-but-disneys-mistakes-were-real-costly-and-avoidablehttps://medium.com/words-for-life/get-off-your-ihob-high-horse-c10ca9678531
00:36:40 7/12/2018
Are smartphones killing websites? And...Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB), the "Truth Initiative," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://medium.com/bloomberg/smartphones-are-doing-to-websites-what-amazon-did-to-the-mall-d789a6cee119http://adage.com/article/digital/facebook-losing-cool-teens-pick-youtube-snapchat/313707/
00:36:49 6/18/2018
Do influencers really influence anything? And...Adidas unfriends Facebook - maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's almost too human. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://medium.com/21st-century-marketing/its-time-to-address-the-elephant-in-the-room-influencers-don-t-really-influence-anything-or-ee036b4abbbhttps://digiday.com/marketing/sources-say-adidas-paused-ads-facebook-reviews-efficacy/
00:32:07 5/15/2018
The end of authenticity. And...Will Amazon finally make TV's smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micromerchandising, and how Sherwin-Williams is using augmented reality. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://medium.com/s/story/post-authenticity-and-the-real-truths-of-meme-culture-f98b24d645a0https://mondaynote.com/smart-tv-made-real-by-amazon-5b46cd3ac2b6?gi=23707d532aba
00:36:21 4/29/2018
The strategy behind Amazon's Prime Video. And...MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book "The Big Picture: The Fight for the Future of Movies." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.reuters.com/article/us-amazon-com-ratings-exclusive/exclusive-amazons-internal-numbers-on-prime-video-revealed-idUSKCN1GR0FXhttps://www.thewrap.com/how-silicon-valley-helps-explain-movie-pass/
00:31:34 4/9/2018
Creating your own podcast: A big waste of time? And...NBC/Universal cuts primetime ads by 20% - Should you? Plus rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition by Amazon after being rejected by the Shark Tank crew. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://digiday.com/media/entertainment-news-and-now-sports-inside-cbss-efforts-to-go-over-the-top/http://variety.com/2018/tv/news/nbcuniversal-nbc-advertising-cut-primetime-ad-load-1202712956/
00:39:18 3/4/2018
Long live fake fame! And...Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sickbag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seaming impossibility to recreate Beyonce in wax. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.nytimes.com/interactive/2018/01/27/technology/100000005704904.app.htmlhttp://splitsider.com/2018/02/how-facebook-is-killing-comedy/
00:34:27 2/18/2018
Inside the Epic Battle for Media's Future. And...How Amazon's New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak(?), the "shocking" finding that women over 50 don't believe your ads, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.mediavillage.com/article/the-future-of-media-an-epic-battle/https://www.fastcompany.com/40518124/amazon-go-store-opening
00:34:27 1/29/2018
The REAL story behind TV's transformation. And...Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about what they should see than movie critics. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.linkedin.com/pulse/real-story-behind-todays-tv-industrys-transformation-andres-biernat/https://digiday.com/marketing/2018-brand-amazon-will-turn-private-label/
00:33:21 1/10/2018
What happens next now that Disney has made a $52 billion bid for most of Fox? We'll tell you. Also, people want products to make them happy and healthy, and TV advertising has a BIG problem. Plus, rants and raves Tripadvisor's top rated London eatery (or is it), Netflix's personalization of artwork, not just recommendations, beatiful people at Silicon Valley parties who turn out to be models hired to impersonate friends, and James Franco's fabulous new movie "The Disaster Artist." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.nytimes.com/2017/12/14/business/dealbook/disney-fox-deal.htmlhttps://www.fastcompany.com/40502211/brands-people-just-want-products-that-make-them-happy-and-healthy?https://www.mediapost.com/publications/article/310978/i-am-television-advertising-and-i-have-a-problem.html
00:31:34 12/15/2017

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