Jim Beaver has author and motorsports and action sports marketing expert Alex Striler on the show. Alex has written 2 books on motorsports and action sports marketing and served as marketing director for some of the top brands in racing and action sports. Widely considered to be one of the country's foremost experts on sponsorships, Alex brings his wisdom to the listeners of Project Action. Jim Beaver also has the latest in action sports and racing news. Be sure and tweet questions for future episodes to Jim at @JimBeaver15.