Jim McKelvey is the co-founder of Square and the founder of Invisibly. I wanted to know HOW he got his direction. Because we all have ideas. But how do we know which ones to actually pursue and execute? How can we find the winners? The ones that will provide value. And profit. In this episode, Jim tells us which markets are underserved. And how to find executable business ideas that will give you a sizable return. And he just wrote a book "The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time" If you like this episode, you'll also like episode 553 - How to Make Money by Buying an Established, Profitable Business Using None of Your Own Money with Carl Allen And Carl has a new book on this which you can get for 20% off at carlsbook.com/james I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: YouTube Twitter Facebook Linkedin Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn