Nir Eyal (@nireyal) is a behavioral designer who helps companies design products that move people, and helps people design their own behavior using the principles of consumer psychology. He is the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. This is Nir's second appearance on the show (check out his first time here).
Full show notes and resources can be found here: https://jordanharbinger.com/250
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