The Social Feed

The Social Feed Podcast is created to help business owners and marketers discover what works when it comes to social media. Each week, we update you on what's new in the social media world, highlight an app that will make your life easier, & give insight on topics like Facebook organic reach, dealing with negative reviews, and much more.


Controversial Commercials and the Rise and Fall of Social Media Platforms (Ep. 22)

Our new Social Media Strategist, Ashley, joins Missy to talk about...Our new Social Media Strategist, Ashley, joins Missy to talk about Pepsis latest commercial, the decrease in Twitter usage and popularity, up and coming social media platforms, and YouTube's new policies for advertising.   Show More


Past Episodes

Whether you're signing a new account or looking to manage your own brand's social media, we are giving you the guide to where it all begins. Jordan, Missy, and Jared tackle the big discussion of how to on-board a new social media client. In order to have social media marketing success, you have to start somewhere. Its the beginning that build the foundation to support your campaign. Listen to the episode to find out where to start!
Our new Social Media Coordinator Fatin joins Missy and Devin to talk about industry trends, influencer marketing, and why were starting to make more responsible consumer decisions. Were seeing increasing numbers retail stores closing who aren't succeeding in the digital and online space. Additionally, we dive into the up-and-coming emphasis on micro-influencer marketing, and angry comments on ModCloths Facebook page (listen to the episode to see why). Also - when was the last time you've been to a RadioShack?
The Social Feed is back after a winter hiatus, and they discuss a number of recent trends and social media news which include: Instagram, the recent multiple photo upload update, who the most followed celebrity on Instagram who doesnt actually Instagram is, and DONUTS (shout out to Twin Cities Donut Club: @tcdonutclub)! Furthermore, Missy, Jayna, and Jared chat about how some businesses have been greatly effected by politics and current events and talk tactics on how to stay on top of the latest news for social means. Also, they cover ad breaks on Facebook Live, a very viral Facebook Live, as well as Messenger ads for direct promotions oh, and yet ANOTHER platform for stories. Would Facebook and Instagram ever become one? The Social Feed talks the generation gap that separates the Facebook and Instagram audiences. Finally, find out what social media company went public and other related news on them, beyond that. Keep an eye out for upcoming guest speakers in the healthcare industry, and let us know if you want to be a guest on The Social Feed, too!
We describe how your business can use Instagram Stories successfully and what trends were seeing in the rise of this new tool, plus what we think Snapchat will do to combat it. Learn how you can use Instagram Stories and Instagram Live to grow your business.
Looking for ways to be a leader in your industry? Hubbard Interactive has the answer. Social media is a marketing tool that can promote your business, create a brand voice, and engage your audience. On this episode, we interview Kristi Olson, Vice President and Katie Robison, CMO of Physical Distribution Services and Distribution Personnel Inc. The two companies dominate marketing in the Transportation Industry by utilizing a strong marketing strategy that includes social media.
You have heard of the effectiveness of influencer marketing, with macro influencers like Kylie Jenner, Jennifer Aniston, Gigi Hadid, and many more. Although influencer marketing isn't as expensive as some other forms of advertising, smaller businesses may struggle to set aside funds for it. That is where micro-influencers come into play. On this episode, we interview Deanna Baisden, Marketing Communications Specialist for Scruples Hair Care, on how they use micro-influencers to stand out from their competition.
With so many different options out there when it comes to way to market to your customer base, this episode breaks down the methods that we have seen success in. This week, we talk about new features that rolled out on Instagram and Facebook, Google data trends, Spotify's bill board campaign, texting campaigns coming back from the dead, and geo-fencing coupons. All of this ties into how marketers can make fully integrated campaigns, using all of the great resources that are available today.
Knowing your audience and what they want is an important factor to market to them successfully. By using Google Analytics, you are able to see valuable insights that can shape how you run your business. This podcast shares with you the basics of Google Analytics, including: demographics, benchmarking, trend reporting and more.
How will you captivate someone on Facebook in the 1.7 seconds that you have to do so? Facebook advertising allows you to get your ad to just the right people, by letting you choose: geography, age, gender, languages, interests, behaviors & connections. In this episode, we give you an inside look from our Facebook Advertising Expert, on how to target far behind these general audiences. Which leads to more action on your ads, and most importantly, more conversions.

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