Media Unplugged

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

LATEST EPISODE

Twitter's Misbegotten Live Video Strategy

Twitter's Misbegotten Live Video Strategy. And...Champagne... Twitter's Misbegotten Live Video Strategy. And...Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual effects artist with the most amazing video to sell his used car - ever, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: http://www.newyorker.com/business/currency/whats-wrong-with-twitters-live-video-strategy http://thoughtcatalog.com/ryan-holiday/2017/04/fck-your-dreams-and-other-painful-things-you-have-to-hear-to-be-successful/ http://www.boredpanda.com/sell-old-car-ad-suzuki-vitara-1996-eugene-romanovsky/    Show More

00:27:43 5/15/2017

Past Episodes

Inside media's data-driven future. And...Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare - but how the joke may be on Suave. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://www.strategy-business.com/article/Medias-Data-Driven-Future http://www.thedrum.com/opinion/2017/04/25/when-i-returned-advertising-after-10-years-i-assumed-it-would-have-changed-i-was https://www.youtube.com/watch?v=h9WJnPyeRnI http://mashable.com/2017/04/16/disney-star-wars-land-new/
00:32:33 5/1/2017
Amazon lands NFL streaming rights...So what? And...Should Twitter be charging? Plus, rants and raves about Netflix's new ratings system, the value of authenticity (or lack thereof) in Pepsi's aborted new campaign, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://www.recode.net/2017/4/4/15184100/nfl-amazon-football-games-thursday-streaming-watch-live-prime-twitter https://www.theinformation.com/why-twitter-should-start-charging?shared=ZuAdvrt-j5Q http://www.hollywoodreporter.com/news/pepsi-apologizes-pulls-kendall-jenner-protest-ad-criticism-991367
00:29:16 4/9/2017
10 Media Trends You Need to Know. And...Niche - It's the New Mainstream. Plus, rants and raves about lying with podcast statistics and Ramsey's new podcast Inside Psycho. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www.themediabriefing.com/article/10-media-trends-for-2017-and-beyond http://henryjenkins.org/2017/03/how-did-we-get-so-many-great-television-shows-an-interview-with-uclas-neil-landau-part-one.html http://www.convinceandconvert.com/podcast-research/the-11-critical-podcast-statistics-of-2017/ http://insidepsycho.com
00:36:51 3/26/2017
Here's what YouTube TV REALLY means. And...Is Martin Scorcese too risky for Hollywood? Fugetaboutit! Plus, movie theaters are really in the SEAT business, and the limits of asking your friends to try a podcast. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
00:34:27 3/4/2017
Apple says fake news is "killing people's minds" - really? And, publishing platform Medium crashes - and idealism burns. Plus, Oscar-nominated screenwriters share some hilarious studio notes, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
00:30:55 2/18/2017
How to win the war for attention. And...I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what happens when the company that makes checks thinks they can convince millennials to use them. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
00:31:50 1/27/2017
Apple is the new Hollywood! And...You can't fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items too complicated, advice on writing stronger that should be more strongly written, Tom's great new book, "I Am Keats," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
00:27:49 1/13/2017
Will ad-blocking save the ad industry? And...The best marketer of the year? Your fans! Plus, rants and raves about the app that fixes your complexion so you don't have to, the history of the Christmas tree, and how one business guru needs a dose of his own medicine. On this final podcast for 2016, Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
00:27:43 12/12/2016
Deflating fake news hysteria on Facebook...And...Who needs facts when you have belief? A shockingly thoughtful conversation about the role of facts in marketing - and in Presidential elections. Plus, rants and raves about the voter who was determined not to know who the election winner was, the vast time wasted by people looking for something to watch on TV, and the huge number of small businesses that claim to use social media for marketing, yet don't have their own Facebook page. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
00:32:22 11/23/2016

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