Dean Metropoulos: The Man Who Resuscitated The Twinkie - The Forbes Interview
THE FORBES INTERVIEW

Dean Metropoulos: The Man Who Resuscitated The Twinkie


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Dean Metropoulos: The Man Who Resuscitated The Twinkie
Dean Metropoulos, founder and CEO of Metropoulos & Co., has taken on America's most beloved but beleaguered brands and brought them back to life like: Pabst Blue Ribbon, Bumble Bee Tuna, Chef Boyardee and the Twinkie. Hear what draws him to a company, how he thinks business needs to modernize and why he doesn't spend a lot of money on advertising. 

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