The diminishing returns of online advertising. And...Innovation lessons from the Grateful Dead. Plus...Rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://reallifemag.com/diminishing-returns/https://www.linkedin.com/pulse/what-we-can-learn-innovation-from-grateful-dead-brad-porteushttp://www.mobilemarketer.com/news/game-of-thrones-reaches-45m-people-with-snapchat-lens/447887/https://www.mediapost.com/publications/article/304524/the-dark-side-of-influencers-douchebags.html
