Bloomberg Businessweek: Celebrity Podcasts Are Fueling a Second Act

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Bloomberg Businessweek: Celebrity Podcasts Are Fueling a Second Act

Three decades of courtside seats at Los Angeles Lakers games gave Westwood One founder Norm Pattiz not just a front-row view of Kobe Bryant--he's built a Rolodex of Hollywood's top names. Now Pattiz is getting his celebrity pals to create talk shows for a venture he began in February, PodcastOne, which sells ads in its free, downloadable radio programs. Read more…

http://www.businessweek.com/articles/2013-12-05/celebrity-podcasts-are-westwood-one-founder-norm-pattizs-second-act

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