Adam and Lisa Lillien - Queen of the Hungry Girl brand - kick off the show by chatting about what it takes to do something you truly love to do. Lisa then talks about the "vision board" mentality and why achieving things is better for you than wishing for them come to true. Adam then asks Lisa where she gets her motivation from, seeing that her husband is a successful show runner in Hollywood. Without the need for money, Lisa listened to herself and knew that work was what she loved. So she worked. Lisa then tells Adam about the inception of her company and what it took to turn 10 thousand dollars and a few people on an email list, into a food content empire.